Email Marketing

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Build An Email List Email Marketing FAQ

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Build An Email List Email Marketing
QUESTIONS ANSWERED...


How Do I Build An Email List

Answer...

There are numerous way to build an email list quickly.  The 1st option is to buy a list or the next option is to add a join email list option to your website.

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What are your top tips for email marketing?

Answer...

Here are some of our top items:

 

  • Stay in contact with your list at least once a week.
  • Keep your email list clean of bounced email addresses.
  • Segment your email list to send out specific emails.

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Hopefully at this point you know why you’re setting up a complex drip campaign—maybe it's for customer acquisition, engagement, or education for product releases and updates. Whatever the case, you need to set goals for your campaign, and choose the metrics to measure your success against. Depending on your analytics capabilities (we’ll delve into one example below, you could look at bounce rate, click-through rate, conversions, or time on site. Just make sure your measurements loop back to the "why" of your campaign.

What does AB stand for?


We have tried to sort all the email drip campaigns into several categories. First you can select the type of product you want to send drip emails for (software, services, information products). You can also select your niche (marketing, heath & fitness, etc.) or the type of customers you sell to (B2B of B2C). But our favorite is the filter for the type of email drip campaign / email sequence you want to send. You can get inspiration for your next webinar email drip, an upcoming product launch, a free trial email drip campaign or some drip emails to onboard new subscribers, you name it!
Hi Scott, yes that is correct. Most platforms will not let you upload large customer lists if you do not have specific opt-in dates. However if you can provide the data when the user opted in to receive email notifications from you, then you would be able to import the list. These rules may vary based on different providers, but this is exactly the process for switching email service providers (you have to import customer list in the new provider).

While I hear alot of good things about Sendinblue and Convertkit, I heartily recommend Mailchimp to small businesses, email marketing entrepeneurs just starting out or if you just don’t have a clue, are new to email marketing but want to find something affordable where you can start out. Then Mailchimp is for you. They miss some functions that other companies offer but the easiness and the “free up to 2 000 contacts” makes it e great starting point.
It’s never too late to get started with figuring out a drip-based strategy for your business. You do need to make sure you’re not sending current users a bunch of emails they didn’t sign up for. More often than not, if readers don’t understand why they’re getting your email (especially if they don’t remember signing up), they could unsubscribe, or worse, mark your email as spam.

What are the 7 elements of marketing?


Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Set the form to appear immediately (or with a 5-second delay) if people aren’t inclined to spend much time on your site. If visitors have a tendency to browse, consider a 20-second delay or a scroll-based trigger when someone reaches the middle or bottom of your page.

Can you tell who owns a PO box?


The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.

How do I get off mailing lists?


Put the signup form in your sidebar, above the fold. MailChimp and Mad Mimi both offer plugins to automate the process—check with your email service for recommended plugins. For Genesis themes in WordPress, use the plugin Genesis eNews Extended. (If you’re using Mad Mimi with Genesis eNews Extended, take note of the correct field names in this tutorial.) 

How do I email a distribution list in Outlook?


Put simply, drip marketing is all about giving people the right information at the right time. If someone just subscribed to your blog newsletter, for example, a drip campaign could send a welcome email right away, and two days later, an email that shows off some of your most-read content. Or if a potential customer has been hovering around your "premium upgrade" page for a few weeks but hasn’t yet pulled the trigger, a drip campaign could send them an email with five reasons to purchase the premium plan.


Hi Thanks for your helpful information. I have Madmimi for my website and want to have my e-book as a free download for email subscribers. I read where you said make an activation landing page link to my website. So after the subscriber hits the e-book cover it would take them to a page I set up within madmimi? Or would they go to the separate optin page on my website first then to madmimi? Thanks for your help.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.

How do I add a list to constant contact?


While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular. 
Create a message that gets your readers’ attention right from the start. Content that is helpful and relevant will always go a long way in getting a reader to engage with your business. The content delivered through a drip campaign is triggered by how a user is interacting with your brand and where they are in the sales cycle. Someone who is ready to make a purchase has different needs than someone who is just learning about your organization.
Don’t use exclamation marks or spammy words in your subject lines: that’s a sure way to miss the inboxes and go straight to the spam folder. (How do I know? My own newsletter landed in my very own spam folder when I used the word “free” in the subject.) Use the Mail Tester and Email Subject Line Tester to double check your own subject lines and content before you hit send.

What is a marketing automation system and how is it used?


“I have never yet met a blogger who didn’t want more traffic. Writers write to be read! If that’s true for you, then you need to stop focusing on growing your traffic. Instead, you need to concentrate on growing your subscriber list. Why? Because this list represents your hard-core followers—the ones who are more likely to recruit other readers. This means you don’t have to do it on your own. It is the difference between addition and multiplication.”
Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.

Automation is an emerging trend in the email marketing space. The ability to send pre-written emails to customers once they trigger a cue is a great marketing tool. For example, a clothing store might send a special discount coupon to a customer on their birthday. This email can be identical for each customer, aside from their name, and the email can be scheduled to send every time someone's birthday comes. Marketing automation allows you to reach customers without having to put together a unique email every time an event occurs. Depending on the size of your business, automated emails can save tremendous amounts of time.
Note for Affiliates: If you use affiliate links, you’ll want to pay close attention to MailChimp’s affiliate policy, though you’re probably okay unless you’re advertising get rich quick schemes. Mad Mimi, on the other hand, has no policy regarding use of other affiliate links, but bans use of Mad Mimi affiliate program links within Mad Mimi email campaigns! (MailChimp affiliate links are included in the footer of every MailChimp email.)

How do I create a mailing list from excel?


Enter your label's name. In the "To" field at the top of the "New Message" window, type in the name of the group. You should see the group's name and a preview of a few of it's contacts will appear below the "To" field. Click the group name below the "To" field to make it your email's recipient. If you don’t see your group’s name or you are unable to type the group’s name in the “To” field because you don’t remember it, go to the next Step. Otherwise, skip the next Step.

How much does it cost to buy email lists?


I send out monthly email newsletters for my Realtor clients and have used iContact (years ago), MailChimp and ConstantContact. I find the CC product to be the best though it’s clearly not the cheapest. They do have live support though which I like and the emails always look professional. I had problems with MailChimp’s support – not responsive enough and too time consuming trying to describe some issues by Chat or even Email – and I also discovered that if you have email addresses in one particular group and you want to add them into another group, that was considered yet another contact! So I stopped using MailChimp.

What is meant by marketing automation?


Most email marketing services offer a free version of their software or at least a 14-day free trial. The trial allows your team of marketers to practice using the services to see if they like it. We'd recommend trying out a few different free trials if offered. This lets you check out multiple companies and pick an option that's truly tailored to your needs before spending money on the email marketing service.

How do I create a remarketing list?


Email drip campaigns (aka drip campaigns, drip marketing campaigns, automated email marketing campaigns) are a series of pre-written marketing emails that work together to move consumers toward a final conversion point. They’re referred to as “drip” campaigns because they provide ongoing value to email subscribers by slowly “dripping” helpful information, updates, products, notifications, over time.
"Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must," says Paul Turnbull, product marketing manager at Campaigner. Double opt-in means the system sends a confirmation request to the submitted email address, requiring the owner to take an action—usually click a link in the email—to confirm that they are the email address owner and want to subscribe to the mail list.

Can we do digital marketing from home?


Note for Affiliates: If you use affiliate links, you’ll want to pay close attention to MailChimp’s affiliate policy, though you’re probably okay unless you’re advertising get rich quick schemes. Mad Mimi, on the other hand, has no policy regarding use of other affiliate links, but bans use of Mad Mimi affiliate program links within Mad Mimi email campaigns! (MailChimp affiliate links are included in the footer of every MailChimp email.)

How much does it cost to buy emails?