Email Marketing

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Email Marketing Software


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Build An Email List Email Marketing FAQ

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Build An Email List Email Marketing
QUESTIONS ANSWERED...


How Do I Build An Email List

Answer...

There are numerous way to build an email list quickly.  The 1st option is to buy a list or the next option is to add a join email list option to your website.

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What are your top tips for email marketing?

Answer...

Here are some of our top items:

 

  • Stay in contact with your list at least once a week.
  • Keep your email list clean of bounced email addresses.
  • Segment your email list to send out specific emails.

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While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business.  

How do I send bulk emails from Excel to Outlook?


Pageviews and trial users are nice, but eventually you need your users to sign up or purchase something from you. That's where an onboarding drip strategy would come in: in conjunction with welcome scenarios or scheduled newsletters, which introduce the customer to your brand and your values, onboarding emails offer targeted "sells"—or small goals in getting them using and paying for your product—to that customer. 

First, by proactively sending relevant material to targeted prospects, you remove a lot of the legwork needed to get them interested. Since they’re already interested, you’re essentially shortening the sales cycle by moving leads more quickly through the funnel. A great drip email campaign also weeds out unresponsive site visitors, so no time or energy is wasted trying to make contact.

How do you calculate list growth?


As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. 

Why do we need marketing?


The biggest issue I have yet to resolve is the majority of clients I work with have customer lists in the the THOUSANDS, but have never embraced email marketing. Through personal experience with several of the platforms listed here they will not let you load your current customer list and start emailing. Even if the lists are validated and cleaned through a source like NeverBounce. With the new GDPR rules, they only want emails that have current, ongoing engagement. So in other words, even though you have been in business for years and have a list of current emails from current and past customers, you cannot load them in to these platforms with any success. This makes it very difficult for legacy businesses that now want to start communicating with all their prospects and customers.

What does it mean to scrub an email list?


But why do drip campaigns for welcoming new contacts work so well? Because when a new contact signs up to your email list, it’s important that your business reaches out right away, thanking them and “showing them around” your business. These emails can include an introduction to your staff and hours of operation, some educational content about your business, and can even include a “welcome” discount code off their first purchase.
Most importantly, an email drip campaign should tie together smoothly. To ensure this happens, write all of the emails in one sitting for consistency. While this may sound time-consuming and intimidating, many of the emails may only be a few paragraphs so they can be written quickly in a short session. There are also several writing tips to simplify the process.

What is a dynamic list?