Email Marketing

Are you looking for more info about Email Marketing Software?
Want to know more about Build An Email List?
You are in the right place when it comes to Email List Service and Email Marketing Strategy...


Build An Email List  Email Marketing

Email Marketing Software


Learn More About Email Marketing Strategy

Get Started on Email Marketing Today.  Click Now

LEARN MORE

Build An Email List

Looking for Email Marketing Build An Email List Experts?

Perhaps You Are Searching Everywhere For...

    • Email Marketing
    • Email Marketing Software
    • Email Marketing Strategy
    • Build An Email List
    • Email List Service

    Your Search is Over!

image

Build An Email List Email Marketing FAQ

image

Build An Email List Email Marketing
QUESTIONS ANSWERED...


How Do I Build An Email List

Answer...

There are numerous way to build an email list quickly.  The 1st option is to buy a list or the next option is to add a join email list option to your website.

image


What are your top tips for email marketing?

Answer...

Here are some of our top items:

 

  • Stay in contact with your list at least once a week.
  • Keep your email list clean of bounced email addresses.
  • Segment your email list to send out specific emails.

Learn More About Build An Email List Email Marketing

Email Marketing Software TIPS...

Ready to Get Help?

GET IN TOUCH NOW

If you are looking to send bulk emails in Gmail, then separately adding emails of the recipients in the compose window can be very cumbersome. Thankfully, Gmail lets you create custom email lists to send bulk emails whenever needed. Whether you want to create an email list of your family or your office project team, it can be easily created without any need of a third-party service.

How do I send an email to a distribution list in Office 365?


Who wins? Between MailChimp and Mad Mimi, MailChimp wins in features, Mad Mimi wins in price. Analytics junkies will appreciate the way MailChimp’s stats are front and center, but from there they require a lot of clicks, whereas Mad Mimi’s stats, though more hidden, are easy to see and understand at a glance once you get to them. Mad Mimi provides less options overall, making it simple and easy for beginners; MailChimp provides endless customization, along with better options for giving a free download exclusively to your subscribers. MailChimp allows for multiple RSS to email campaigns per feed URL, but Mad Mimi requires a work-around (add ?1 to the end of your feed URL to use it again). Mad Mimi’s site has a casual, friendly feel, while MailChimp gives an impression of professionalism (despite the chimp). Everyone talks about Mad Mimi’s great customer service, and every word you hear is true; yet I’ve never even had occasion to contact MailChimp’s customer service because everything is well organized and their knowledge base is so complete. Ultimately, I chose MailChimp for my personal use (you can’t beat the control and flexibility), and Mad Mimi for ministry use (the price is right when you are dealing with large lists).
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you're considering another platform, check out our comparison guide before you make any decisions.
Consistency breeds creativity. There’s nothing worse than a boring email newsletter (see CopyBlogger’s “5 Reasons Why No One Is Reading Your Email Newsletter”). Jot down ideas for upcoming email newsletters just like you would for blog posts or book chapters. Rework an old post into new content. Highlight some of your favorite posts from your blog—and why you liked writing them. Your email newsletter doesn’t have to be completely exclusive content, but it shouldn’t be verbatim of that blog post you wrote last week.
Drip campaigns, as mentioned above, are automated sets of emails that go out based on specific timelines or user actions. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Each time a drip email is sent out, it comes from a queue of already-written emails—there's no need to manually write and send each one. They can even be personalized with your contacts' name, company info, and more.

How much do T Mobile employees make?


Free plan:One of EngageBay’s strongest selling points is their free trial plan. Their free trial plan is one of the most feature-filled plans in the market. Their features include 1000 contacts and 1000 branded emails to go with email marketing, autoresponders, email broadcast, sequences, lead grabbers, landing pages, as well as CRM with Helpdesk and live chat functionality.Paid plans:Paid options start from %8.99 per month to %47.99 per month, respectively. Availing of the varied paid plans increases the limit cap for contacts and branding emails as well as storage space. The Growth and Pro plans give users access to more advanced CRM solutions like custom domains, call records, web and proposal analytics and role management capabilities.6. MailChimpPopular email marketing tool MailChimp is a go-to platform for small businesses. Known for its easy-to-use, no-code interface, this product has a campaign builder that lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration with eccommerce platforms, and campaign archiving, among others.To add to its stellar set of email marketing features, MailChimp is also trusted for its business-enhancing analytical technology. With it, you can learn who’s opening your messages, where they are opening it from, and how they are interacting with your emails. This is great for understanding the browsing behavior of your target customers and finding out what marketing techniques they respond to the most. With this, it is easier to improve your campaigns in the future.

What is an EDM campaign?


Hopefully at this point you know why you’re setting up a complex drip campaign—maybe it's for customer acquisition, engagement, or education for product releases and updates. Whatever the case, you need to set goals for your campaign, and choose the metrics to measure your success against. Depending on your analytics capabilities (we’ll delve into one example below, you could look at bounce rate, click-through rate, conversions, or time on site. Just make sure your measurements loop back to the "why" of your campaign.

“Email is still the most powerful way to communicate online,” says Jeff Goins in “Start Building Your Email List Now”. There are no Facebook algorithms to trick, sponsored Tweets to beat, or Pinterest-worthy graphics to create. You don’t have to rely on your reader’s ability to figure out something as technical as an RSS feed reader. Email is personal and direct:

What is an email relay service?


You can host Django Drip on your server for free, then use other Django tools to send your messages via Amazon SES, Mandrill, Mailgun and other transactional services—if you're sending only a few thousand messages, you should be able to stay in the free tier. Need more? All you'll need is extra credits on your transactional email service, which start at $0.10 per thousand emails on Amazon SES.
Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
Their free plan includes 2,000 subscribers and up to 12,000 emails a month. MailChimp offers both email templates and the ability to create your emails from scratch. Save emails you create as a new template to use in the future. Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more. With MailChimp's free plan you don't get custom branding, pro support, and many other advanced marketing tools. However, it is simple to use and gives the essential features you need to manage and grow your subscriber list.

Can I still email clients after GDPR?


Free plan:SendinBlue Email’s free plan can support unlimited contacts and send up to 300 emails per day–that’s up to 9,000 emails per month. This is inclusive of its mobile-friendly email designer, email template library, and email and SMS personalization.Paid plans:SendinBlue Email currently offers three monthly plans: the Lite plan at €19.00/month which can support up to 40,000 email per month and has no daily sending limit; the Essential plan at €29/month which allows you to remove the SendinBlue branding and provides you with advanced statistics; and the Premium plan at €49/month which comes with landing page builders, unlimited automation workflows, and a send time optimization tool. They also offer an Enterprise plan, which is only available by quote and comes with a dedicated account manager.5. EngageBayCRM software EngageBay is billed as one of the best solutions, amongst the cohort of new products available in the market. Sales, Marketing and Service solutions are all integrated into one intuitive dashboard. Aimed at SMBs, this allows users to be on top of all CRM-related business processes all at once in one platform.Looking deeper into its marketing software, EngageBay provides extensive marketing solutions. Users can design their marketing workflow into the CRM interface without much trouble. The marketing software will then initiate the workflow, and users can choose to either oversee the emailing process or have it automated – email sequences can be set up so that you can focus on more pressing tasks. EngageBay’s marketing system also generates lead scoring based on customer behavior when they visit your website or check their email – potential leads are then passed onto the sales system to generate the appropriate pitch.

What are the features of email?


loadjs=function(){var h=function(){},c={},u={},f={};function o(e,n){if(e){var r=f[e];if(u[e]=n,r)for(;r.length;)r[0](e,n),r.splice(0,1)}}function l(e,n){e.call&&(e={success:e}),n.length?(e.error||h)(n):(e.success||h)(e)}function d(r,t,s,i){var c,o,e=document,n=s.async,u=(s.numRetries||0)+1,f=s.before||h,l=r.replace(/[\?|#].*$/,""),a=r.replace(/^(css|img)!/,"");i=i||0,/(^css!|\.css$)/.test(l)?((o=e.createElement("link")).rel="stylesheet",o.href=a,(c="hideFocus"in o)&&o.relList&&(c=0,o.rel="preload",o.as="style")):/(^img!|\.(png|gif|jpg|svg|webp)$)/.test(l)?(o=e.createElement("img")).src=a:((o=e.createElement("script")).src=r,o.async=void 0===n||n),!(o.onload=o.onerror=o.onbeforeload=function(e){var n=e.type[0];if(c)try{o.sheet.cssText.length||(n="e")}catch(e){18!=e.code&&(n="e")}if("e"==n){if((i+=1)
Free plan:Zoho Campaigns offers a forever free plan that can support 12,000 emails/month for up to 2,000 subscribers. This allows you to use all of the features that the platform has to offer.Paid plans:The vendor currently offers two types of plans: the Pay-As-You-Use plan and the monthly subscription package. The former lets you purchase email credits according to the number of emails you expect to send. This costs anywhere between $6 for 250 credits to $750 for 100,000 credits. Meanwhile, the subscription plan is priced according to the number of subscribers you have. Prices for this may range from $5/month for 1 to 500 subscribers to $350/month for 50,001 to 100,000 subscribers.
You've closed the sale, or better yet, convinced a user to stick with your product for another year with a renewed subscription. But your drip email work isn't done. You can also use a drip campaign to confirm your user's purchase renewal—just set up a "thank you" autoresponder that goes out right after they hit the "purchase" button. In that confirmation drip, you could include some links to your product's newest features to re-engage them with your brand.

What is a smart list?


Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.

How do I create a mailing list in Google Groups?


HubSpot—an inbound marketing suite that offers everything from email automation to analytics—featured research on its blog showing that when cart-abandoning users do return to make a purchase, 72% of them do so within 24 hours of abandoning the product—that’s likely due to strong automated prompts from the seller, designed to pull the customer back in. So perhaps wait a bit after the potential customer visits the page, then send a drip at a time when they're likely to see the email and act on it—maybe at lunch time, or in the early evening.
3. Zoho CampaignsEmail marketing platform Zoho Campaigns is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications in the Zoho ecosystem, hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns.Aside from its powerful campaign creation tools, Zoho Campaigns also comes with a wide range of features that will allow you to fine-tune your email marketing efforts. For one, it has a recipient activity tracking tool and engagement measurement capability that will help you determine how your customers are interacting with your messages. Furthermore, the platform comes with built-in A/B testing functionalities so you can gauge the efficacy of your campaigns before you even roll them out.
Confession: We have a serious email marketing crush on JetBlue. And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy. 
Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales).[citation needed] Where persistent follow-up can become a deterrent to closing the sale, methods with drip marketing offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.

What is email and marketing automation?


If you are within this limit, send your messages using the "BCC" field instead of the "To" field, and make sure your messages do not disclose all recipients of your list. You can check that by sending a test message to a number of your own email addresses and then inspecting the "To" and the "BCC" fields of the received messages. You shouldn't see the entire email list.

How does Mailchimp clean list?


When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
Hopefully at this point you know why you’re setting up a complex drip campaign—maybe it's for customer acquisition, engagement, or education for product releases and updates. Whatever the case, you need to set goals for your campaign, and choose the metrics to measure your success against. Depending on your analytics capabilities (we’ll delve into one example below, you could look at bounce rate, click-through rate, conversions, or time on site. Just make sure your measurements loop back to the "why" of your campaign.

How do I create a contact list?


Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to make more interactive emails that aren't just digital letters.

How do I customize a customer list in QuickBooks?


Cleaning your CRM and keeping your customer and marketing lists updated is a huge pain. I have an automatic way to keep your lists clean: import them into Inlistio ( https://www.inlistio.com) and it will track their job changes and give you the best new email address (along with every past email address). It saves a ton of time and is very accurate.

What is a unique open?


Its email editor is more like a word processor than your standard drag-and-drop newsletter builder, making it easy to type a long email or customize an existing template but a bit more difficult to make a complicated design. If you're familiar with HTML, though, you can switch between the code and rich text views in a click—much like in WordPress—to customize your email design.
Free plan:Pepipost has a forever free plan that can support up to 25,000 emails with a daily limit of 5000 emails. It comes with a single sending domain, live reporting tools, webhooks, SMTP, and email APIs.Paid plans:Pepipost offers a straightforward pricing package, Pro Plan, that costs $0.20 per 1000 emails. This includes SMTP and email APIs, live reporting options, webhooks, and sub-user management, as well as 24/7 chat support. In addition, it comes with no daily limit on emails and no limit on the sending domain.15. Express PigeonEmail marketing tool Express Pigeon is a solution built for usability and flexibility. It is great for marketers, freelancers, and business owners who do have limited technical knowledge as it comes with a responsive editor, complete with a wide variety of templates for different purposes.The platform is also equipped with robust email scheduling, contact segmentation, and A/B testing tools that make it easy to plan effective and streamlined email marketing campaigns. You can even check the efficiency of your efforts by using the campaign reporting tool. Lastly, if you think that the platform doesn’t have particular functions that you might want for your operations, don’t worry. It comes with powerful API capabilities that let it integrate with some of the most popular business systems on the market.
There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience. 
UTM stands for "Urchin Traffic Monitor" (after the company that initially created Google Analytics) and these codes are used specifically by Google Analytics to track web browsing via cookies. Using UTM codes, Google Analytics can tell you where a user has been, and whether or not they've visited your site before, among other metrics. Google even offers a custom URL builder to help you create UTM codes.

How do I join a mailing list?


Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.

How do I stop spam emails marketing?


In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.

How does FB make money?


You can create a list of the emails in a spreadsheet with each email in a different cell of the spreadsheet. When you want to email them, just open the spreadsheet and copy the entire row of email addresses. Then, go to your Gmail and paste them into the "To" field. This will put all the email addresses into your outgoing email without creating them as contacts.
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.

What is an editorial calendar in marketing?


Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.

How do I export email list from Gmail?


Based on your answer, write copy that's clear, actionable, and attractive. Maintain the voice that you've built for you brand, but make sure that your message is clear. Over at Vero, content editor Jimmy Daly broke down a promotional email campaign from Evernote, highlighting the importance of explaining benefits, using action verbs, and making the next steps unmissable. 

How do I get people to join my email list?


Free plan:Benchmark offers a free starter plan that can send up to 14,000 emails and can handle 2,000 subscribers per month. It has the drag-and-drop editor, responsive templates, signup forms, Google Analytics tracking, and basic drip campaigns, among others.Paid plans:The vendor also offers paid plans depending on the number of subscribers you need to accommodate and the number of emails you want to send. Aside from unlocking advanced features, only premium plans have access to Benchmark’s Automation Pro feature. You can choose from their Medium, Large, Extra Large, and Massive plans which are available at $21.99/month, $346.99/month, $758.99/month, and $4,800.00/month, respectively.14. PepipostTransactional email solution Pepipost offers best-in-class features at rates that won’t break the bank. Ideal for freelancers and small businesses, it comes with fast SMTP APIs, AI-powered email delivery, efficient bounce prevention, and reliable email tracking options. It also comes with powerful security features to help you safeguard your information.Additionally, Pepipost provides its users with a scalable architecture that doesn’t require you to maintain in-house servers to ensure the delivery of your emails. Meaning, you can save on maintenance costs even more.

How do I pick a good hashtag?


In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.

What is residential real estate?


Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.

What does it mean to whitelist an email?


Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
It should be a no-brainer to send your users an email receipt after they make a purchase, but you can also leverage that communication with related products and upsells. And with confirmations for things like plane tickets and hotel rooms, send a quick email a day before the event to put any important confirmation codes at the top of the user's inbox. Then, perhaps, that same drip can send another email a few days later, asking them to review your product or service and offer a coupon for future purchases.
Ideally, email marketing should go hand in hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.

What is an editorial calendar in marketing?


Who should use the free plan: Small to medium-sized businesses who are in need of a decent CRM – because this is where HubSpot really shines. You’ll need to take into account that the monthly sending limit is quite low compared to other tools (though one-to-one sales emails don’t count towards this) and neither A/B testing nor automations are included.

How do I send an email to a list in Excel?


This Belgian newsletter provider do have a free plan for up to 1,000 contacts, with a pretty good level of access to different features, but there’s a lot that needs to be improved. For one, both their templates and editor are extremely outdated (ever seen an email that looks like it’s been put together in Microsoft Word? Then you get the picture). The reporting on the free plan is also a little scant – you won’t get data on opens, clicks, or contact activity. And their navigation is a bit clunky. In general, YMLP feels like a bit of a dinosaur compared to the other more modern-looking and feature-rich tools. It’s not one of the free email marketing software we’d recommend.

Is it legal to purchase email lists?


Using Mad Mimi, you have two options for supplying a freebie link once the subscriber has clicked “activate”. You can include the free download link in the custom activation message (Webform, Advanced, then “Edit activation message”). Or, you can include an “Activation Landing Page” link to a page on your website that includes the link to the free download. Does that make sense?

How do I copy and paste email addresses into a distribution list?


Drip campaigns, as mentioned above, are automated sets of emails that go out based on specific timelines or user actions. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Each time a drip email is sent out, it comes from a queue of already-written emails—there's no need to manually write and send each one. They can even be personalized with your contacts' name, company info, and more.

How do I get email id for marketing?


The same goes for an entertainment app like Spotify—its team knows what music you listen to, and they can create targeted drip campaigns that email you whenever a frequented artist releases a new single, or when a new band in your favorite genre signs on with Spotify. Airbnb goes even further. Vero dissected Airbnb's automated emails that go out based on your browsing habits, and found that when Airbnb knows more about where you want to travel, its emails get more personal, and in turn more useful.
One of the best free email marketing plans I've found. Sendinblue offers 9,000 free emails per month — which include access to their email template designer, unlimited contacts, and mobile-friendly designs. They also have advanced marketing solutions like automated workflow, triggered campaigns, transactional stats, retargeting functions, send time optimization (which sends your email at the best time of day) and they are fully GDPR compliant. However, due to the nature of this plan, there are daily sending limits and you don't have access to custom branding.

Can Spam Act email lists?


Free plan:MailerLite has a forever free plan that lets you get limited access to the product’s features. With this, you can support up to 1000 subscribers and 12,000 emails per month.Paid plans:Currently, MailerLite offers subscription plans depending on the number of subscribers you have. This can support unlimited emails and provides you with all the features that the platform has to offer. Prices range from $10/month for up to 1000 subscribers and $50/month for up to 10,000 subscribers.10. FreshMailCloud-based email service FreshMail is created for small and medium-sized businesses. It provides users with an intuitive template editor that lets you create emails and newsletters using drag-and-drop navigation or via HTML, making it great for users with limited coding knowledge as well as developers. It even comes with a wide range of industry-specific templates to accelerate the email creation process. In addition, just like other platforms, it offers robust automation options to help you make campaigns more efficient as well as real-time email tracking tools to give you an idea of your email marketing performance.What makes FreshMail different from its competitors is that it comes with clever autoresponders that let you auto-respond to customers depending on how they interact with your messages. Moreover, it has a spam test feature that helps you ensure that your email is free from content that might cause it to end up in the spam folder, ensuring deliverability.

How do I connect my email to Salesforce?


You've closed the sale, or better yet, convinced a user to stick with your product for another year with a renewed subscription. But your drip email work isn't done. You can also use a drip campaign to confirm your user's purchase renewal—just set up a "thank you" autoresponder that goes out right after they hit the "purchase" button. In that confirmation drip, you could include some links to your product's newest features to re-engage them with your brand.

What are the five inbound principles?