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Build An Email List Email Marketing FAQ

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Build An Email List Email Marketing
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How Do I Build An Email List

Answer...

There are numerous way to build an email list quickly.  The 1st option is to buy a list or the next option is to add a join email list option to your website.

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What are your top tips for email marketing?

Answer...

Here are some of our top items:

 

  • Stay in contact with your list at least once a week.
  • Keep your email list clean of bounced email addresses.
  • Segment your email list to send out specific emails.

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[…] It certainly is nice to look at your analytics and see that many people have subscribed to your list. But that is not enough. Once you’ve grown your list, the next logical step is to turn those subscribers into customers. Marketers refer to this step as “keeping the leads warm”. Essentially, you’ll stay in touch with your list, usually via emails, using Mailchimp or a similar email marketing tool. […]
            Free plan:FreshMail has a forever free package that is inclusive of all the features that the platform has to offer. However, it can only send up to 200 emails monthly and support a maximum of 500 subscribers.Paid plans:The vendor currently offers unlimited email plans that are priced depending on the number of subscribers you want to support and pay-as-you-go plans that are charged according to email credits. For the unlimited email packages, prices range from $14/month for 1000 subscribers to $405/month for 100,000 subscribers. Meanwhile, the pay-as-you-go plans cost anywhere from $30 for 5000 emails to $1300 for 1,000,000 emails.11. RedCappiAward-winning email system RedCappi provides small companies and medium-sized businesses with powerful features to streamline their email marketing process. It has a drag-and-drop email editor, custom email campaign creators, email schedule automation, and contact management tools.Furthermore, it provides users with real-time insights on your email marketing data so that it is easier to adjust your workflow. Optimizing your email marketing efforts aside, RedCappi also helps you leverage social networks to help you generate more leads. This way, you can improve brand awareness and customer loyalty. 

Does MailChimp share email addresses?


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Import the addresses you have passive or active permission to add, then remove that list from your address book and promise yourself never to spam your personal address book again. Make sure the first newsletter after you’ve imported people to your list or changed your groups around includes the “update subscription preferences” link front and center!

What does EDMs stand for?


Lack of advanced features. The features offered by different products vary—some include advanced features while others reserve it for their premium plans. You may need some features that are not in the plan such as A/B testing, autoresponders, spam filter diagnostics, and social media monitoring, among others. If so, it is more cost-effective to upgrade to an affordable premium plan that has the features you actually need.
Hi Thanks for your helpful information. I have Madmimi for my website and want to have my e-book as a free download for email subscribers. I read where you said make an activation landing page link to my website. So after the subscriber hits the e-book cover it would take them to a page I set up within madmimi? Or would they go to the separate optin page on my website first then to madmimi? Thanks for your help.

What does cold emailing mean?


Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant might send an email to customers on their birthdays offering 50% off an entree, for instance. This kind of personalization helps a business gradually develop and maintain a relationship with a customer that can lead to increased sales and customer loyalty. 

What does it mean to scrub an email list?


MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
Kickstart Your Email Marketing CampaignsEmail marketing is undoubtedly one of the most cost-effective and efficient strategies that you can use to improve sales performance. However, before you purchase a software dedicated for this purpose, it is important to understand that it is still just a tool. You need a good dose of techniques to leverage it. We have compiled these tips on how to reinforce your email marketing efforts:

In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.

How does FB make money?


One of the better-known email marketing platforms, Constant Contact offers a free 60-day plan which includes professional-looking templates, opt-in forms, analytics, and their extensive online library of marketing tips and strategies. This platform is extremely easy to use, and you don't have to supply a credit card for the free 60-day trial period. If after 60 days you decide this is the right platform for you — the paid version is only $20 a month for 500 contacts. Constant Contact offers a 30-day money back guarantee on their service.

Can you sue for unwanted emails?


Consistency breeds creativity. There’s nothing worse than a boring email newsletter (see CopyBlogger’s “5 Reasons Why No One Is Reading Your Email Newsletter”). Jot down ideas for upcoming email newsletters just like you would for blog posts or book chapters. Rework an old post into new content. Highlight some of your favorite posts from your blog—and why you liked writing them. Your email newsletter doesn’t have to be completely exclusive content, but it shouldn’t be verbatim of that blog post you wrote last week.

What is product strategy in marketing?


Confession: We have a serious email marketing crush on JetBlue. And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy. 

Why is direct mail important?


Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.


Source: Omnicoreagency.com Hence, it’s not a surprise that email leads the marketing tools used by small businesses with 54%. It’s followed by tools such as websites and social media with 51% and 48%, respectively, as per Blue Corona. Furthermore, as you can see on the table provided, marketers rate email marketing as the most effective digital marketing channel. Social media marketing and SEO follows it closely behind.As an owner of a startup or small business, you may have a mail-merge spreadsheet as your version of an email marketing system. Since growth is crucial, your marketing demands grow as well. You will soon find yourself drowned in chaotic emails and overwhelmed with unsubscribe lists if you don’t invest in a full-fledged email marketing software.Luckily, if the budget is one of your main concerns, there are plenty of email marketing programs you can use for free. They go beyond offering a free trial as they have plans that you can use without a time limit and at no cost. Feature-wise, free email marketing software is at the lowest rung of most vendors’ price plans.  You can check out this article on how much does email marketing automation software cost to see how it compares with paid subscriptions. Still, there’s a lot to be had with a free app in this niche, as you’ll discover below.With that, let’s proceed to the best free email marketing software tools. We compiled products that pack robust features and scalable solutions in their free plans.1. HubSpot MarketingAll-in-one marketing hub HubSpot Marketing is a popular solution that is designed to streamline the organization, tracking, and nurturing of leads for campaigns. As a product of HubSpot, one of the industry’s most trusted platforms, you can ensure that it doesn’t skimp on features. Moreover, it goes beyond email marketing.It lands on the first spot of this list as it has offerings that are only available on other product’s paid versions. For instance, the platform comes with a robust contact management system that lets you segment your leads according to various criteria. You can also schedule and queue the delivery of emails to a prospect for a personalized sequence. Lastly, it allows you to reduce the time it takes to send repetitive emails by tracking their performance to know which campaigns are effective or not.In case you choose to upgrade to a paid version later, you can start using this platform’s intuitive email builder, create automated campaigns, and even perform A/B testing on your email campaigns.

How do I create an email contact list?


As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send email in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get A/B testing, website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
With MoonMail you can send up to 300 free emails per month. However, this free plan comes with a lot of restrictions like only one campaign per day, only 10 recipients per campaign, and their logo is attached in the footer of each email. But MoonMail does have a (WYSIWYG) editor, list segmentation, basic support, and they are GDPR compliant. If you're looking for a larger plan, the Starter Plan is $23.99 a month and comes with unlimited campaigns, up to 25,000 recipients, and advanced email marketing solutions like automation and transactional email sending.

What is a good open percentage for email marketing?


Its email editor is more like a word processor than your standard drag-and-drop newsletter builder, making it easy to type a long email or customize an existing template but a bit more difficult to make a complicated design. If you're familiar with HTML, though, you can switch between the code and rich text views in a click—much like in WordPress—to customize your email design.

How do mailing lists work?


GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

Cleaning your CRM and keeping your customer and marketing lists updated is a huge pain. I have an automatic way to keep your lists clean: import them into Inlistio ( https://www.inlistio.com) and it will track their job changes and give you the best new email address (along with every past email address). It saves a ton of time and is very accurate.

How do I create an email list for email marketing?


Using Mad Mimi, you have two options for supplying a freebie link once the subscriber has clicked “activate”. You can include the free download link in the custom activation message (Webform, Advanced, then “Edit activation message”). Or, you can include an “Activation Landing Page” link to a page on your website that includes the link to the free download. Does that make sense?

Where is the safe senders list in Outlook?


Great article Jessica Burde ! Often when doing email advertising, it is very simple to miss the various email marketing tools that are vital to the progression. Many people think that sending advertising emails is all about having an auto-responder and that’s it. The truth is that you necessitate extra email marketing tools than just an auto-responder to be successful as a professional marketer.

Is there a way in Excel to compare two lists?


MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
With the free plan, you can share your latest emails via Twitter and Facebook at the same time the messages are arriving in your readers' inboxes. You can build your audience on both email and social with a customizable landing page, then design emails easily with pre-made sections for image galleries, quote boxes, coupons, and more. You can also schedule emails and social messages to go out whenever you want.
Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
The stats show that users actually expect—and like—welcome emails when they sign up for a new service or newsletter. Experian's white paper on welcome emails shows that these autoresponders enjoy a 58.7% open rate on average, while normal emails sit around 14.6%. When that welcome email is sent instantaneously (i.e. right after the user signs up), the open rate jumps to 88.3%. So craft a great welcome drip campaign, and you'll get the amazing engagement welcome emails recieve and then keep the momentum going with followup messages. 

How do I grow my email list on Pinterest?


If you are within this limit, send your messages using the "BCC" field instead of the "To" field, and make sure your messages do not disclose all recipients of your list. You can check that by sending a test message to a number of your own email addresses and then inspecting the "To" and the "BCC" fields of the received messages. You shouldn't see the entire email list.
But do drip campaigns really work? Yup: According to research collected by the team behind the email-marketing suite Emma, relevant targeted emails produce 18-times more revenue than globally-broadcasted ones. Perhaps that's not so surprising, since they also found that people who read your drip emails are far more likely to click the links in them, with a 119% increase in click rate from drip emails.

What is an Elist?


If you put “Email Newsletter” on each month’s to do list, it’s a lot more likely to get done. And you’ll use it for more than just advertising whatever sale you’re currently an affiliate for. Author Emily Freeman made a commitment to send out a newsletter once a week for a month, just to get in the habit. If you’re just getting started, make a commitment as to when you’ll send out your newsletter and ask for accountability from your readers. 

How do I get marketing emails?


Utilize Drip Campaigns. In a nutshell, drip campaigns are a series of scheduled emails programmed to be sent according to set triggers. This lets you move leads through the sales funnel more efficiently and it allows you to engage strong leads at the most opportune time. All you have to do is define the triggers that will alert the system to send your messages. Some examples of this would be welcome emails for leads that recently subscribed to your newsletters, follow-up emails for leads that abandoned their carts, or thank-you emails for clients that purchased an item from your online store. These will allow you to forge relationships with your customers and keep them interested in what you have to offer.
By the end of 2022, there will be more than 4.3 billion email users around the world. That’s more than half of the entire world’s population. How is this relevant to your business?For one, you can get an average return of $32 for every dollar you spent on email marketing. Secondly, a survey conducted by The Manifest has revealed that businesses leverage the power of email marketing to achieve different goals, the most prominent of which are customer retention (29%) and boosting engagement (22%). This is proof of the efficacy of email marketing as a tool for growth. (You may read what is email marketing software to know more about its features and benefits.)

What is the format of business letter?


What we liked: They have a great variety of well-designed and (mostly) mobile-responsive templates, with plenty of flexibility to edit as needed. Their reporting is comprehensive, with stats on conversions, social activity, e-Commerce tracking and email domain performance. You’ve also got forms that easily integrate with your site, landing pages, and over 800 third-party integration options.
Who wins? Between MailChimp and Mad Mimi, MailChimp wins in features, Mad Mimi wins in price. Analytics junkies will appreciate the way MailChimp’s stats are front and center, but from there they require a lot of clicks, whereas Mad Mimi’s stats, though more hidden, are easy to see and understand at a glance once you get to them. Mad Mimi provides less options overall, making it simple and easy for beginners; MailChimp provides endless customization, along with better options for giving a free download exclusively to your subscribers. MailChimp allows for multiple RSS to email campaigns per feed URL, but Mad Mimi requires a work-around (add ?1 to the end of your feed URL to use it again). Mad Mimi’s site has a casual, friendly feel, while MailChimp gives an impression of professionalism (despite the chimp). Everyone talks about Mad Mimi’s great customer service, and every word you hear is true; yet I’ve never even had occasion to contact MailChimp’s customer service because everything is well organized and their knowledge base is so complete. Ultimately, I chose MailChimp for my personal use (you can’t beat the control and flexibility), and Mad Mimi for ministry use (the price is right when you are dealing with large lists).

What is an email list serve?


Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.


But do drip campaigns really work? Yup: According to research collected by the team behind the email-marketing suite Emma, relevant targeted emails produce 18-times more revenue than globally-broadcasted ones. Perhaps that's not so surprising, since they also found that people who read your drip emails are far more likely to click the links in them, with a 119% increase in click rate from drip emails.
If you want to keep your free download truly exclusive to subscribers, don’t even link it in your email campaigns themselves — those are often forwarded or shared. The best method is to place the download link in the final confirmation page or email message; don’t give away the download unless they’ve activated their subscription! Most importantly, you want to make sure that the free download link is not something that can be found by searching Google or your website. Here’s how to make your free download available to new subscribers automatically:

While the Mailerlite is very easy to use, after attempting to be “approved”. It really isn’t for the little businesses, especially those that do not have their own website – ie: I am an independent sales consultant for a company that provides me with a website to sell my products from, I don NOT have a email option with them. But because I don’t and don’t “own” the website, I was not approved (thanks spammers) so now I am in search of another easy to use program. I am not stupid with technology but I also do not have time to spend hours on my email marketing like I was with Mailchimp because it is not user friendly. Oh well on to the next one

How do you make an email list on Instagram?


Import the addresses you have passive or active permission to add, then remove that list from your address book and promise yourself never to spam your personal address book again. Make sure the first newsletter after you’ve imported people to your list or changed your groups around includes the “update subscription preferences” link front and center!

How do you randomize a list in Python?


Enter your label's name. In the "To" field at the top of the "New Message" window, type in the name of the group. You should see the group's name and a preview of a few of it's contacts will appear below the "To" field. Click the group name below the "To" field to make it your email's recipient. If you don’t see your group’s name or you are unable to type the group’s name in the “To” field because you don’t remember it, go to the next Step. Otherwise, skip the next Step.

Which email is the best?


Lack of advanced features. The features offered by different products vary—some include advanced features while others reserve it for their premium plans. You may need some features that are not in the plan such as A/B testing, autoresponders, spam filter diagnostics, and social media monitoring, among others. If so, it is more cost-effective to upgrade to an affordable premium plan that has the features you actually need.

What is an email safe sender list?


recently i have tried the service for email marketing SendPulse. And i was really surprised about a huge range of opportunities to contact with my clients. I have varied business so from time to time i need different tariff. When i started using this service i had a lot of questions, thank goodness the support team always helped me. But be really attentive because they are careful about spam

What is a distribution list in Outlook?


Ideally, email marketing should go hand in hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
Free plan:Mailgun has a free plan that lets you send up to 10,000 emails monthly. This is inclusive of all the features that the platform has to offer.Paid plans:Mailgun only starts charging users once they surpass the 10,000 email/month limit. For the next 500,000 emails, they charge $0.0005 per email. After that, the following 1,000,000 emails will cost $0.00035. Lastly, for the next 5,000,000 emails, they will charge $0.00015. Once you go over the 5,000,000 email limit, they charge $0.00010 for every additional email.9. MailerLiteEmail marketing solution MailerLite is built for businesses of all sizes. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others. With this, both novice and professional users will find it easy to create emails, map out campaigns, and schedule messages. Moreover, it comes with an email statistics feature that will help you check essential aspects of your campaigns such as clickthrough, open, and conversion rates. This way, you can better determine how to increase customer engagement.Another thing that makes MailerLite a great email marketing solution is that it comes with a developer API function. This will allow users to easily scale the platform up or down depending on their current requirements. For your convenience, MailerLite may be deployed via cloud or on-premise. They also offer 24/7 support to help you make the most out of their platform.

How do I save an email list as a distribution list in Outlook?


Utilize Drip Campaigns. In a nutshell, drip campaigns are a series of scheduled emails programmed to be sent according to set triggers. This lets you move leads through the sales funnel more efficiently and it allows you to engage strong leads at the most opportune time. All you have to do is define the triggers that will alert the system to send your messages. Some examples of this would be welcome emails for leads that recently subscribed to your newsletters, follow-up emails for leads that abandoned their carts, or thank-you emails for clients that purchased an item from your online store. These will allow you to forge relationships with your customers and keep them interested in what you have to offer.


Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Can you reply to Mailchimp emails?


That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch. 

What will come after generation Alpha?


Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Can you reply to Mailchimp emails?


MailChimp: Go to Lists, Signup Forms, General forms, and choose “Confirmation thank you page” and/or “Final welcome email” (as long as your list default settings specify to send a final welcome email). Hover over the confirmation text and click “Edit”, type something like “Click here to download your freebie”, highlight the text, choose the “Link” button, then choose “File” in the drop-down options. Upload and select your PDF, then insert the link.

Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.

Pageviews and trial users are nice, but eventually you need your users to sign up or purchase something from you. That's where an onboarding drip strategy would come in: in conjunction with welcome scenarios or scheduled newsletters, which introduce the customer to your brand and your values, onboarding emails offer targeted "sells"—or small goals in getting them using and paying for your product—to that customer.

How do I grow an email subscriber list?


Wow, it is nice to see a lot of good tools in one place. Providing the basic guide to start email marketing for real. I also suggest you consider EngageBay. They provide a free account with just the right amount of access needed to start. It is not a free trial but a free account. If the need grows at least the plans lined up are really affordable.
            Free plan:Pepipost has a forever free plan that can support up to 25,000 emails with a daily limit of 5000 emails. It comes with a single sending domain, live reporting tools, webhooks, SMTP, and email APIs.Paid plans:Pepipost offers a straightforward pricing package, Pro Plan, that costs $0.20 per 1000 emails. This includes SMTP and email APIs, live reporting options, webhooks, and sub-user management, as well as 24/7 chat support. In addition, it comes with no daily limit on emails and no limit on the sending domain.15. Express PigeonEmail marketing tool Express Pigeon is a solution built for usability and flexibility. It is great for marketers, freelancers, and business owners who do have limited technical knowledge as it comes with a responsive editor, complete with a wide variety of templates for different purposes.The platform is also equipped with robust email scheduling, contact segmentation, and A/B testing tools that make it easy to plan effective and streamlined email marketing campaigns. You can even check the efficiency of your efforts by using the campaign reporting tool. Lastly, if you think that the platform doesn’t have particular functions that you might want for your operations, don’t worry. It comes with powerful API capabilities that let it integrate with some of the most popular business systems on the market.

4. SendinBlue EmailEmail platform SendinBlue Email is a solution that lets you easily manage transactional emails and marketing campaigns. Offering an email builder with drag-and-drop navigation, it allows users to build attractive, mobile-friendly emails without the need for coding know-how. It provides several options for transactional and autoresponder emails as well as responsive design templates, so you can easily pick a template for different purposes and simply customize them however you like. The platform also comes with features such as contact management, campaign creation, and tracking, as well as email scheduling.In addition to its impressive features, SendinBlue Email comes with API functionalities that allow you to tightly integrate it with your existing systems or with new third-party applications. This way, you can be sure that you can configure it according to the changing needs of your email marketing efforts.

What is the most tweeted hashtag?


Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.

How do I export email list from Gmail?


What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.

What does unsubscribe email mean?


Free plan:HubSpot Marketing’s free plan is inclusive of contact form creation, lead capture pop-up forms, contact database creation, and traffic and conversion analytics. It can also integrate with your CMS, email, and form tools.Paid plan:HubSpot Marketing currently offers four paid plans depending on the types of features you need and the number of contacts you need to handle monthly. They have Starter, Basic, Pro, and Enterprise plans that cost $50/month, $200/month, $800/month, and $2400/month, respectively. The vendor also offers add-ons that you can include in your monthly plan for a fee.
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.

What are the characteristics of Generation Z?